AffOrmations are "empowering questions that immediately get your subconscious (and consheeeuuss) mind to start thinking positively instead of nega-torily.. yep, totally made that word up ;) " (quote from Tia).
They're empowering but also intended to be fun and lighten the energy.
Example: I'm not feelin' the affirmation, so instead I ask myself, "Why am I freakin' awesome?"
I might answer, "Because I can siiing and dance!" and then squawk and flail around my living room.
Or "Because I just AM," or anything I want really.
Definitely good to have this in my back pocket for the days when I'm not feeling like Sparklepants.